The Story of Dyson Vacuum Cleaners
James Dyson
You know the feeling when some everyday product lets you down. You wish someone
could solve the problem. James Dyson does that. He is a man who likes to make
things work better. With his research team he has developed products that have
achieved sales of over $10 billion worldwide.
The Bag Problem
In 1978, while vacuuming his home, James Dyson realized his bag vacuum cleaner
was constantly losing suction power. He noticed how dust quickly clogged the
pores of the bag and blocked the airflow, so that suction dropped rapidly. He
set to work solve this problem. 5 years and 5127 prototypes later, the world's
first cyclonic bag less vacuum cleaner arrived.
No place for new technology
James Dyson offered his invention to major manufacturers and one by one they
turned him down, apparently not interested in new technology. They seemed
determined to continue selling bags worth $500 million every year. Later,
Hoover's Vice President for Europe, Mike Rutter said on UK national TV. "I do
regret that Hoover as a company did not take the product technology off Dyson;
it would have lain on the shelf and not been used".
 The first Dyson
So James Dyson decided to manufacture his own vacuum cleaner. In June 1993 he
opened a research center and factory near his home in England to begin making
his machine. It even collected the finest particles of dust (microscopic
particles as small as cigarette smoke) without clogging. The result was the
Dyson Cyclone, the first vacuum cleaner that didn't lose suction.
 Something
to hide
In under 2 years, Dyson was the UK's best selling vacuum. Miele, Bosch, Siemens,
Electrolux and Philips tried to stop Dyson showing how their models clogged and
lost suction. Later, manufacturers stated to admit that bags reduced suction and
then tried to jump on the bandwagon produce bagless vacuums, but these also
clogged just like a bag vacuum. Meanwhile 60% of people were buying a Dyson
because it was recommended to them.
 More
cyclones
The original team of 3 Dyson engineers grew to 350 scientists in a new research
center, investigating ways to make products work better. Determined to create
vacuums with even higher suction, the cyclonics team set to work developing an
entirely new type of cyclone system. The discovered that spreading higher
airflow through many cyclones generated even higher suction power, which picked
up more dust from the floor. Hence the Root8Cyclone™ was created.
Dyson Vacuum
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