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With a desire to both increase traffic to their website and to educate their customers about
allergy relief products,
AchooAllergy.com has expanded its informational library to include an ever-increasing body of instructional videos.
Says design team member Jamie Harless, "In January 2010, we started focusing on our social media sites and making videos ended
up being part of our design team project last year. Increased video production just snowballed from our efforts to beef up our
social media presence."
Indeed, with over 50,000 views to date on their YouTube channel, AchooAllergy.com knows their customers are getting help - and that
they are reaching a wide audience who might be encountering AchooAllergy.com for the first time through the videos.
Design team leader Ashley Norfleet describes the effect of the videos on AchooAllergy.com's day-to-day business: "Since we've added
videos to our site, we have seen an increase in sales while getting fewer calls in regard to product inquiries. The bottom line is,
the videos have helped us get our message across and answer customers' questions about the products we carry."
AchooAllergy.com typically produces two to three short instructional videos per month as well as a more comprehensive video
about every other month. When deciding which products to feature, AchooAllergy.com takes its cue from customer inquiries
about products. For instance, in response to several questions about what exactly
vapor steam cleaners are, AchooAllergy.com
produced a video that demonstrates its use and features. In addition, instructional videos now routinely accompany new products
as they are added to the website.
AchooAllergy.com's video production studio is well-equipped to produce high quality product photos and videos. Complete with an
in-house photo studio, camera equipment, lights, a cyclorama wall, a suite of video editing software, and actor John Curran, who
stars in the company's
Miele vacuum cleaner videos, AchooAllergy.com is poised to continue growing their video library, and with it,
their online presence.
To watch videos and check out the products, visit AchooAllergy.com's YouTube channel.
AchooAllergy.com specializes in allergy relief products that facilitate environmental control of allergens. For over ten years, the
company has been proud to offer the widest selection of allergy relief products, all meticulously tested for quality and
effectiveness. Their super-fast shipping and exceptional customer service sets them apart from their competitors and demonstrates
their unwavering dedication to helping their clients breathe better.
For additional information or for assistance with allergy relief products, please call our customer service experts at
1-800-339-7123. Return to AchooAllergy.com.
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