Buy Me Some Peanuts and Cracker Jacks


_When you are a marketing executive for a professional sports team, you are always looking for ways to sell a few more tickets to each game. In major league baseball, stadiums hold around 40,000 fans for each game. As a marketer, you have to fill those seats. That pressure can be beneficial to the consumer in that it makes professional teams focus on their customers and their customer

One thought on “Buy Me Some Peanuts and Cracker Jacks

  1. PJewett September 4, 2008 / 5:27 pm

    That is a great idea! This year we took our 6 yr old Son who is allergic to peanuts to a Yankee Game for the first time. My older Son is a HUGE fan but I was never comfortable taking them because of the peanuts – get your peanuts here! Every time we heard them yell peanuts our hair stood on the back of our necks, finally my 6 year old asked to leave because he got so nervous. This would be a great thing of all parks would do something like that. Thanks for your story.

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