We have all heard the saying, “If you build a better mousetrap, the world will beat a path to your door.” This saying about innovation means that if you could improve a product that everyone uses, you would be able to make a fortune. The new Miele S7 vacuum cleaner is the better mousetrap of the upright vacuum cleaner marketplace. With its innovative features and improved styling, the new Miele S7 upright vacuum cleaner is threatening to take the U.S. vacuum market place by storm.

Most people like to use conventional upright vacuum cleaners; however, there is a basic flaw with the design of older uprights. The main problem or complaint is that the fixed wheels on conventional vacuums are designed to move in straight lines—backward and forward. Push, pull, push, pull, etc. You have to move behind the vacuum to maneuver it into proper cleaning position. Wasted motion and wasted time are big drawbacks in everyday use.

To solve that traditional movement problem, Miele’s team of engineers and designers has developed the unique Miele swivel-neck body design. The body of the vacuum still is a one piece construction, but immediately above the vacuum head Miele has added a flexible swivel. By manipulating the handle with a turn of the wrist, the head will turn while the body is still moving forward. By combining the Swivel-Neck design with rotating front wheels, this innovative vacuum can make 90 degree turns.

How does the Swivel-Neck aid the user? This feature gives the user more mobility and flexibility when they are vacuuming. It allows for better turning and cornering around furniture. You can vacuum without having to move every piece of furniture. By allowing you to keep vacuuming and not constantly turning the machine on and off, you save time.

The new Miele S7 vacuums have the traditional look of an upright vacuum cleaner with the added convenience of improved movement. The Swivel-Neck design is just one of many new features that make the new Miele S7 one of the most innovative uprights in the industry.