The Miele Canister Vacuum…Are You Experienced?
Posted by Jamie on Thursday, November 20, 2008
While surfing the interwebs to do research for our Miele vacuum cleaners renovation project, I discovered a wide range of articles, videos, and information on these special canister vacuums. You can do a quick search and watch European television commercials with the vacuums flying through the air. Or you can check out online discussion groups where people profess their devotion to the Miele brand.

One of the most memorable was a profile piece written just last month in the Seattle Times by writer Tyrone Beason. The title is okay, but the tag line definitely grabs your attention: “A Miele vacuum appeals to the sensual as well as the sensible.” Keep in mind, we are talking about a vacuum cleaner, but the Miele canister vacuum has that affect on some people.

For the article, Beason interviewed Ted Biery a Seattle area Miele dealer. The intriguing part of the article for me is that while the writer stresses the supposed glamour of the vacuums, Biery, the expert, touches on two very simple, but very important points about these vacuum cleaners. First, he stresses their longevity and durability. Biery goes on to comment on how much Miele owners appreciate their new vacuum cleaners:

“Often times, customers are unhappy with their experiences with other vacuums…They’ve replaced their vacuum every three years and they’re tired of that.”

“When most customers discuss other brands, they use subdued terms such as ‘like’, but when they talk about Miele, they literally say ‘love.’ They develop an emotional attachment.”

Miele vacuum cleaners are designed to last for an average of 20 years. Owners appreciate the quiet operation and the odor busting sealed dust bags. There is definitely something special in the looks and styling of these vacuum cleaners. Their colors and modern materials catch the eye, but the durability and functionality will make you fall in love with your new Miele vacuum.

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