I just got back in town from Philadelphia, where I attended the 2008 annual meeting of the American Academy of Allergy, Asthma and Immunology (AAAAI). The trip was exhausting, but it was also a wonderful, non-stop learning experience.


achoo! ALLERGY had a booth in the exhibit hall, and we enjoyed interacting with allergists and allergy nurses from all over the world. Kimberly Bryant (achoo! Customer Service Manager, pictured on left) and Khristina McClinic (achoo! Physician Services Manager, on right) answered questions about our environmental control products and gave out stuffed dust mite toys to attendees. Nearly 300 physicians requested samples of Allergy Armor™!



Even Benjamin Franklin showed up to get his own Allergy Armor™ pillow and Allergy Armor™ blanket!

While Kimberly and Khristina operated our exhibit booth, I went to as many of the educational sessions as I could. Because the sessions were intended for doctors, some of the material was over my head, but I learned quite a bit about recent advances in allergy research. I'll be posting my notes from the sessions here on the blog.

I also got the chance to meet several other players in the online world of allergy relief - like Sloane Miller, award-winning author of the Allergic Girl blog. We recently published an interesting interview with Sloane, and it was great to meet her in person.

Stay tuned for more notes from AAAAI 2008...