American experts are launching a public education campaign to raise awareness about the severe allergic reaction known as anaphylaxis. Approximately 1,500 deaths a year are attributed to anaphylactic shock, a severe, rapid, and life-threatening multi-system allergic reaction. Upon exposure to an allergen, the body releases chemicals into the tissues of the heart, lungs, digestive system, and skin, and blood vessels widen so much that blood pressure plummets. Anaphylactic reactions can affect virtually any organ in the body. Common causes of anaphylaxis are foods, insect stings, medications, and latex.

“For some, especially those with asthma, it can take just one to two minutes for a mild allergic reaction to escalate to anaphylaxis. That’s why it’s critical for people to know how to take action,” says allergist Dr. Phil Lieberman, co-chair of the Be S.A.F.E. campaign. Lieberman recommends to always carry your EpiPen and be prepared to protect yourself from anaphylaxis.