It is human nature for many of us to go through "buyer's remorse" after a purchase. For some, even a small purchase can cause a bit of guilt after the fact (especially for me if that purchase is chocolately and of the high calorie variety). No matter what we purchase, afterwards, we want to feel like we made the right decision. J.D. Power is the leading researcher when it comes to purchasing and consumer sentiment after a purchase. It's their business to check and report on those things, satisfaction and remorse.

We all see the ads, particularly when it comes to automobiles, about J.D. Power and Associates customer satisfaction surveys, but they also rate a wide variety of products from home appliances to airlines. Most recently, they released customer satisfaction results for canister vacuum cleaners and a benchmark study (their first) for uprights.

Using a variety of criteria, they ranked upright and canister vacuum cleaners across six factors, including, performance, ease of use, styling, price, warranty and features. The survey not only gives you some idea of what factors are most important after the purchase, but also sheds some light on satisfaction and indirectly, it can give you some idea about buyer's remorse when it comes to purchasing a vacuum cleaner.

To read the article or to see the report results.

Author: Kevin Gilmore