Dust Mites Go On Strike, Protest Unfair Labor Conditions

Dust Mites Go On Strike ATLANTA, GA (December 12, 2007) - Earlier today, the Dust Mites Guild of America went on strike to protest unfair labor conditions brought about by Allergy Armor™ allergy relief bedding.

"It's bad enough that we're invisible to humans and have been relegated to the demeaning duty of disposing of their dead skin," laments Charles D. Mite, President of the Dust Mites Guild of America. "But now, just because some people have sensitive immune systems, everybody's buying these horrific Allergy Armor™ bedding packages."

"We dust mites don't stand a chance against Allergy Armor™," continues Mite. "Once the cover zips up, there's no getting out, no getting in. Fellow mites are trapped inside pillows and mattresses, starving and dying. It's just not fair. And now achooallergy.com is literally giving away Allergy Armor™ bedding packages!"

Allergy Armor™, developed by achoo! ALLERGY & AIR Products, Inc., zips up to block dust mites and their associated allergens out of pillows and mattresses. Approximately 80 percent of allergy sufferers are sensitive to dust mite allergen.

Several million dust mites may live inside a single mattress. Since they feed off dead human skin, there's never a shortage of food. The average human sheds about 600,000 particles of skin every hour; that's about 1.5 pounds a year (and most of that dead skin flakes off in bed).

"As of today, we are walking out of all bedrooms equipped Allergy Armor™," says Mite. "If these animals known as 'humans' want to get rid of all the dead skin on their beds, they can vacuum it up themselves."

In a move that sparked the nationwide dust mite strike, achooallergy.com recently announced plans to give away 15 Allergy Armor™ Ultra bedding packages (among other prizes totaling $22,000) during their second annual Allergy Relief Holiday Giveaway. Allergy Armor™ Ultra, recently recommended by Women's Health magazine, is the most comfortable and most effective dust mite barrier available, featuring the smallest average pore size in the industry at 2.8 microns.