"Miele" actually means "honey" in Italian, but the company got its
name from founder Carl Miele. Miele founded his company in Gutersloh,
Germany in 1899, and it's still a family-owned business. They
produced their first vacuum cleaner, the Melior, in 1927.
is the only premium brand in the household appliance industry
represented on all five continents. They manufacture not only vacuum
cleaners, but also dishwashers, laundry systems, and cooking
products. Miele has over 15,000 employees with over 10,000 in
Horst Schubel, Managing Director at Miele, says, "The Miele strategy
for the next decade can be summarized in three words: Sustainable
growth worldwide." In meeting this goal, Miele is highly selective
when it comes to granting dealerships, and they place great value on
dealership training so that dealers may provide customers with
a company, Miele also emphasizes environmental responsibility. The
leading principle of the Miele company philosophy states: "Our aim
is to manufacture and market durable products to the highest quality
standards, using economical and ecologically compatible processes
which not only demonstrate a high level of performance, efficiency
and safety, but also place the least possible burden on the
environment." To this end, Miele manufactures products that are not
only durable but conserve energy as well.
In 2007, Germany's leading market research institute awarded Miele
with the "Best Company" prize for
being the most successful company in Germany. To give you an idea of
just how successful Miele is, Google came in second, and Porsche
came in third.
"Our customers value the feeling of complete confidence in
high-quality Miele appliances, and that they always work to
perfection. Simple peace of mind," says Miele Managing Director &
Co-Proprietor Dr. Reinhard Zinkann. So while Miele is selective in
who it chooses to represent their brand and strives to produce
eco-friendly products, the ultimate goal of Miele is producing
secret behind the Miele's success lies in their motto: Immer besser
- which is German for "Forever better."
Miele vacuum cleaners not only offer every state-of-the-art feature
for the allergic household, but they are also built to last for 20
years. When you invest in a Miele vacuum cleaner, you can rest
assured that you're investing in lasting quality.