In our world today, we are bombarded with all kinds of advertisements and marketing ploys. Very few are helpful and some even try to mislead the consumer. Recently, I was leafing through our office copy of the magazine Coping with Allergies & Asthma. This magazine (in its eleventh year already!) provides a great service to allergy sufferers and their families. The articles normally are informative and focused on the unique problems that allergy and asthma sufferers encounter in everyday life. I usually skip right over the ads to read these articles, but this month an advertisement caught my eye that warrants some praise.

_The ad is for an EpiPen