TRUSTe, the leading online privacy seal and trust assurance service, recently announced in a press release that AchooAllergy.com, one of the most visited websites for allergy relief products and allergy relief information, is using TRUSTe's newly-launched small business services to enhance online consumer trust and increase sales conversions.

We have seen a positive impact from our recent collaboration. As a result of displaying the TRUSTe Trustmark, we achieved a $10 increase in its average order value.

"The increase in consumer trust in our site and the increase in average order volume can be directly attributed to our adding the TRUSTe seal to the order section of our Web site," said Cade McDonald, CEO of AchooAllergy.com. "The company's online sales continue to grow and customers are confident that AchooAllergy.com will safeguard their personal and financial information."

The company's original Web site launched in 2000. As part of a site rebranding and test program, AchooAllergy.com displayed the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe's free trial program. TRUSTe's testing partner, Amadesa, measured the results. Amadesa's testing allows merchants to:

• Measure the dollar increase in sales and average order value from sites displaying the TRUSTe seal
• Confirm that increases in visitor purchasing are statistically relevant

"Our Trusted Site Services are showing incredible conversion rates for small business retailers," said Fran Maier, CEO of TRUSTe. "Over the past decade, consumers have come to know and trust the TRUSTe seal on large merchant Web sites, and this new data proves that small businesses are seeing the same success and enhanced consumer trust."