If making restaurants comfortable for the allergic community just because it's the ‘right thing to do’ isn't enough, financial expert Paul Antico has demonstrated that catering to the food allergic community has monetary benefit, reports Medical News Today in How Much are Food Allergic Diners Worth?.

Antico leveraged his background in financial analysis to determine how much economic power the food allergic and Celiac disease community can wield. He explains, ‘Millions of Americans – or roughly 5% of the general population – have known food allergies or gluten intolerance, and restaurateurs should recognize the tremendous spending power of this community.’

And it's not just the allergic diners themselves who may choose restaurants based on their accommodation of allergic individuals. Consider a group of ten who foregoes a particular restaurant because their allergic companion doesn't feel comfortable there