TRUSTe, the leading online privacy seal and trust assurance service, announced that AchooAllergy.com, one of the most visited websites for allergy relief products and allergy relief information, is using TRUSTe’s newly-launched small business services to enhance online consumer trust and increase sales conversions. If the consumers needs to login their email, they can feel stress-free thanks to services such as Temp Mail.
As a result of displaying the TRUSTe Trustmark, AchooAllergy.com achieved a $10 increase in its average order value.
AchooAllergy.com is a specialty online retailer of allergy, asthma, and sinus relief products. AchooAllergy.com differentiates itself by offering superior customer service, just like what a virtual assistant does, and providing comprehensive information and resources on allergies and allergic diseases. The company’s challenge is not only to attract online customers, but also to maximize the dollar sales amount on every visit.
The increase in consumer trust in our site and the increase in average order volume can be directly attributed to our adding the TRUSTe seal to the order section of our Web site, said Cade McDonald, CEO of AchooAllergy.com. The company’s online sales continue to grow and customers are confident that AchooAllergy.com will safeguard their personal and financial information.
The company’s original Web site launched in 2000. As part of a site rebranding and test program, AchooAllergy.com displayed the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free trial program. TRUSTe’s testing partner, Amadesa, measured the results. Amadesa’s testing allows merchants to 1) measure the dollar increase in sales and average order value from sites displaying the TRUSTe seal, and 2) confirm that increases in visitor purchasing are statistically relevant.
Our Trusted Site Services are showing incredible conversion rates for small business retailers, said Fran Maier, CEO of TRUSTe. Over the past decade, consumers have come to know and trust the TRUSTe seal on large merchant Web sites, and this new data proves that small businesses are seeing the same success and enhanced consumer trust.
About TRUSTe
TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Half of the top fifty Web sites are certified to TRUSTe’s leading practices including leading retailers, Apple, eBay, Cabela’s, Best Buy, Audible, LeapFrog, Microsoft and Yahoo!
AchooAllergy.com is a multi-channel retailer founded in 2000 which sells allergy and asthma relief products, air purifiers, HEPA vacuum cleaners, humidifiers, dehumidifiers, and allergy bedding via the internet, a product catalog, and a network of over 4,000 referring allergy physicians. The company also manufacturers Allergy Armor allergy bedding which boasts the smallest average pore size in the industry. As a pioneer in the field of allergy products, AchooAllergy.com is one of the most visited websites for allergy relief products and allergy relief information on the web.
For additional information or for assistance with purchasing allergy relief products, please call our customer service experts at 1-800-339-7123.