Pillow Buying Guide

Choosing the Right Firmness for Your New Pillow

One of the most important differentiating factor among pillows is firmness. A soft and fluffy pillow looks supremely inviting, but with it's lack of support, it may not be the right kind of pillow for you. People sleep differently which means that they need different types of support.

Here is a quick guide to help you choose the right level of firmness for your pillow:

• Soft Pillows

You should consider a soft pillow if you are a stomach sleeper or back sleeper. A soft pillow provides just the right amount of support for stomach sleepers while cradling the head without forcing it out of alignment. You may also benefit from a soft pillow if you are petite. If you like to scrunch up your pillow, then a soft pillow is also the best option for you.


• Medium Pillows

You should consider a medium pillow if you sleep mainly on your back or sides. Medium pillows are best for back sleepers, and they offer a little more support to keep the head aligned properly with the spine. Medium pillows are also ideal for people who prefer pillows that are supportive yet still soft and plush.


• Firm Pillows

Firm pillows are best for people who sleep primarily on their sides. A firm pillow will adequately fill the large space between your shoulder and neck providing proper spinal alignment and a healthy sleep posture. Firm pillows are also recommended for taller or larger people because they provide more support.

Our Top Selling Pillows

Here is a short description of each of our favorite pillows.  With a variety of options in style, firmness, fill, and price, we have a pillow for everyone.

	Allergy Armor Pillows If you are an allergy sufferer, the Allergy Armor pillow was made just for you. Allergy Armor pillows are constructed of hypoallergenic synthetic down encased by our highest quality dust mite-proof fabric, Allergy Armor Ultra. Because of the fabric's extremely tight micro-weave, dust mites have no way of getting into these pillows. Eliminating the need for a separate dust mite encasing, Allergy Armor pillows are a simple and highly effective solution for getting a good night's sleep without worrying about allergies. Medium firmness accommodates most sleeping styles, and a two-year warranty covers the suggested life of the pillow.
	Hypoallergenic Pillows Stuffed with a 100% polyester fill, this plump, hypoallergenic pillow feels like down but won't make you sneeze. For complete protection against dust mites and other allergens, encase this pillow with an Allergy Armor pillow cover. For continued allergy relief, replace pillow after two to three years. These pillows are inexpensive and machine washable.
	PrimaLoft Pillow This soft and fluffy pillow is a very popular pillow. PrimaLoft is a luxury down alternative that many people prefer to actual down, because it's so deliciously fluffy. It's hypoallergenic and machine-washable making it clean and easy to care for. It's covered in a 230-thread count cambric cotton. Keep in mind, however, this is one of our softest pillows available. It's oh-so-soft to the touch, but it may not be the right pillow for everybody.
	Hypodown Pearl White Pillow For those who want luxury, this pillow offers it and more. High-quality, hypoallergenic down is encased in a 300-thread count cotton. Hypodown is an innovative mix of white Hungarian goose down and all-natural Syriaca clusters which makes it more durable and absorbent. The Hypodown pillow is available in a variety of fill powers, so you can create a custom pillow according to your taste. However, as a down pillow, it will generally be softer than many other pillows. Hypodown pillows are not cheap, but you get what you pay for--they are long-lasting and high-quality pillows.
	Hypodown Harvester Pillow Much like the Pearl White, the Harvester is plumped full of high-quality, hypoallergenic down. In fact, Hypodown has been tested by allergy doctors and is guaranteed to be reaction-free for ten years. The Harvester is encased in an unbleached, un-dyed, chemical-free cotton double shell with 312-thread count cotton. This makes it ideal for the chemically sensitive or those who simply want a pure and natural night's sleep. With the Harvester, you can customize the fill power and level of firmness.
	Hypoallergenic Wool Pillow These cozy wool pillows are firm and supportive providing healthy cushioning for pressure points while remaining lofty and springy. Made from all-natural domestic wool without chemicals and glues, these wool pillows are encased in cool, comfortable cotton. Not only are these pillows hypoallergenic and dust-mite resistant, they are extremely durable and guaranteed for 10 years. Hypoallergenic wool pillows are the firmest pillows we offer.
	Snoozer Body Pillows The ergonomic candy-cane shape of the Snoozer body pillow helps give your body support and mobility all night long. This is a great body pillow for men and women, designed to help relieve discomfort from arthritis, injuries, or sore muscles. Each of these three pillows are filled with a premium hypoallergenic synthetic down. The uniquely shaped Snoozer Upper Body Pillow specifically cradles and supports your head, neck and shoulders. The Snoozer Full Body Pillow offers full body support and makes and excellent maternity pillow by helping to relieve aches and pains, while the Snoozer Junior Body Pillow is designed especially for children.
	Serenity Star Body Pillow Expecting moms can finally sleep in comfort with the Serenity Star Body pillow. Also known as the transitional pillow, it's designed in three parts for versatility and flexibility. The U-Shaped pillow helps expecting moms to attain a healthy and comfortable side sleep position recommended by gynecologists. Made from three pieces, it can also be disassembled to serve as comfortable support while baby nurses, plays, or sleeps. It's filled with a hypoallergenic synthetic down that is machine washable, so you and your little one can stay allergy free.

Choosing an Allergy Armor Pillow Cover

Unless you choose an Allergy Armor Pillow, which is already encased in a dust mite proof fabric, you'll need to cover your pillow with a special encasing to keep the mites out. A pillow cover is an easy and affordable addition to your pillow that can do a lot to relieve allergy symptoms and help you breathe better at night. For more information on why a pillow encasing is so important, read our article called How A Simple Pillow Encasing Can Improve Your Health.

We offer several different types of allergy pillow covers: Allergy Armor Ultra, Allergy Armor Cotton, Allergy Armor Advanced, Allergy Armor Classic, Allergy Armor Bed Bug and Allergy Armor Organic. Over four years of research and development went into the design, production and testing of our Allergy Armor allergy bedding.

Allergy Armor Classic pillow covers have a urethane membrane backing that makes them waterproof. While this pillow cover is too hot and noisy for most sleepers due to the thin plastic membrane. Parents of children and those who suffer from incontinence appreciate the waterproof protection these encasings provide.

The other Allergy Armor fabrics are made from densely woven fabric, and they are very comfortable and breathable. You cannot notice them beneath your regular decorative pillow case. Because of the fabrics extremely tight micro-weave, dust mites and their allergenic feces cannot penetrate the encasing. Dust mites average around 250 microns in size, while their allergenic fecal pellets are 10 microns or larger. The average pore size for Allergy Armor is smaller than 10 microns. (For reference, the period at the end of this sentence measures about 615 microns.)

Allergy Armor Advanced pillow covers were our first membrane-free pillow encasings. The soft, cool fabric has an average pore size of 6 microns and a lifetime warranty. An antimicrobial finish guards against stains, bacteria, and mold.

Allergy Armor Cotton pillow covers feature a luxurious 246 thread-count fabric with the feel of cotton. With an average pore size of 3.9 microns, they zip up tightly to protect you from dust mite feces and other allergens. They come with a 5-year warranty.

Allergy Armor Ultra pillow covers are made with our highest-quality allergen barrier fabric. Women's Health magazine reported that our Ultra fabric is "better than anything else on the market at keeping mites out." Allergy Armor Ultra pillow covers feature a 2.8 micron pore size (the smallest in the industry), an antimicrobial finish, and a lifetime warranty.

Allergy Armor Organic pillow covers are made from the only non-dyed, non-treated, lab-tested organic cotton dust mite barrier fabric in the United States. If you suffer from allergies as well as chemical sensitivities, then Allergy Armor Organic is for you. It's completely free of polyester, urethanes, dyes, and other chemicals commonly found in bedding.

*All our pillow encasings are fully machine washable and dryable.

Compare Pillows - A Quick Guide